The Chrysler Four

in 1923 Walter P. Chrysler became president of the ailing Maxwell Motor Car Company. The Maxwell was a well respected, four cylinder, low priced car, however quality control issues had severely hurt sales by the time Chrysler came on board, Chryslers first move was to introduce an all new car which bore his name, the 1924 Chrysler was a watershed, this large-ish six cylinder car offered many luxury car features in the medium price feild, and thus outsold Maxwell immediatley. By mid 1925 the Maxwell moniker was dropped, the cars were retooled slightly and reintroduced as the Chrysler Four. Like its big brother, the Chrysler Four offered features unavailible in other cars of its class, and thus became a sales success. the car evolved over the next few years into the Chrysler "58" for 1926, was downszed slightly in 1927 to become the Chrysler "50" and finally the Chrysler "52" of 1928. The Chrysler Four was replaced by the all new Chrysler Plymouth in mid 1928, for 1929 the Chrysler nameplate was dropped from the companys four cylinder lineup to create a new make, the Plymouth, long one of the best selling makes in America, the Plymouth was discontinued in 2001.